This program will enable the participants to develop their customer planning approach and behavior beyond a product-detailing approach with individuals towards development of profitable business growth and partnerships with selected key customer or hospital accounts. The program will also allow the participants to professionally select and profile their key accounts through identifying customer attractiveness and business strength analysis.
This course will help participants to:
- Increase sales productivity through a more structured selection, analysis, planning, and management of key accounts
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- Select and manage the appropriate level of key account data and understand the drivers of key account performance
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- Create a realistic action plan for the account team to improve business and partnership with key accounts
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- Establish common team skills, approach, and language
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Who should attend?
- New and experienced supervisors, and field and project managers.
- Experienced medical or sales representatives (over 2 years).
- Institutional sales coordinators.
Course Duration:
Three days
9:00 am – 5:00 pm
Training Methods and Techniques:
- Lectures.
- Group discussions.
- Case studies.
Course Language:
English and Arabic language will be used in the course.
Handouts and Certificates will be provided
