This program is designed to provide the participants with a comprehensive overview of the marketing function in addition to a close-up look at strategic planning and strategy development. By attending this program, the participants will better understand how to differentiate their company’s offering from competition and how to reinforce their firm's position in the marketplace in order to achieve the companies’ short and long-term goals.
This course will help participants to:
- Introduction to marketing and marketing environment
- Marketing research
- Segmentation and targeting
- Consumer buying behavior
- Product planning and development
- Strategic planning and forecasting
- Marketing plan preparation
Who should attend??
New and experienced supervisors, and field and team leaders. Medical and/or sales representative with more than 3 years experience in the field.
Course Duration:
Three days
9:00 am – 5:00 pm
Training Methods and Techniques:
- Lectures.
- Group discussions.
- Case Studies.
Course Language:
English and Arabic language will be used in the course.
Handouts and Certificates will be provided
12) The Art of Product Management
