This program will enable medical and sales representatives to use more micro- marketing principles to profile their customers in order to set call objectives and to conduct sales dialogues to move the customer through the adoption process as well as follow-up activities.

This course will help participants to:

• Interpersonal aspects of selling
• Adoption process and styles
• Double classification of customers
• Sales call objectives
• Questioning skills and sales dialogue
• Features, Actions, and Benefits (F.A.B)
• Handling objections and closing

Who should attend??
All medical and/or sales representatives with more than 6 months experience. Field managers and supervisors.
Course Duration:
Three days
9:00 am – 5:00 pm
Training Methods and Techniques:

• Lectures.
• Group discussions.
• Role Playing.

Course Language:
English and Arabic language will be used in the course.
Handouts and Certificates will be provided